Blog
Web performance, JavaScript loading strategies, and Core Web Vitals.
Web Fonts Are Killing Your LCP (And What to Do About It)
Your headline looks great in that custom typeface. But if your LCP element is a text node, that font might be the reason your page feels slow. Here's the full picture.
Accessibility and Performance Are the Same Problem
Semantic HTML, fewer dependencies, no layout shift — accessible websites tend to score better on Core Web Vitals almost by default. This is not a coincidence.
How to Load Google Analytics Without Slowing Down Your Website
Third-party scripts slow down your site. Here's how to load them in the background without affecting user experience.
Boostify is Now Free & Open Source
Boostify is now completely free. No licenses, no subscriptions, no limits.
Boost Your UI with On-Demand CSS Libraries
Discover how to inject CSS libraries exactly when they're needed, allowing you to add sophisticated animations and styling while maintaining fast page loads.
Transform Your UI with Dynamic CSS Injection
Discover how to inject custom CSS styles exactly when they're needed, allowing you to create visually rich experiences while maintaining fast page loads.
Supercharge Your Site with Custom JavaScript Injection
Discover how to inject custom JavaScript code on-demand, allowing you to add sophisticated interactions and features while maintaining optimal performance.
Enhancing Your Site with Dynamic jQuery Injection
Discover how to dynamically load jQuery only when needed, reducing initial page load times while still leveraging its powerful features for enhanced user interactions.
Smart Resource Loading: Load What You Need, When You Need It
Discover how to implement intelligent, conditional resource loading strategies that deliver the right assets at the right time, dramatically improving performance while maintaining rich functionality.
On-Demand Tailwind CSS: Load Styles When You Need Them
Discover how to load Tailwind CSS on-demand, allowing you to leverage its powerful utility classes only when needed while keeping your initial page load fast and efficient.
Smart Font Fallbacks: Eliminate Layout Shifts with CSS Font Descriptors
Discover how CSS font descriptors like ascent-override and descent-override can eliminate layout shifts caused by web font loading, ensuring smooth user experiences without sacrificing design quality.
Core Web Vitals and the Funnel: What Marketing Teams Can’t Afford to Ignore
Core Web Vitals are often seen as SEO metrics, but their real impact stretches across the entire user journey. In this article, we explore how performance affects acquisition, engagement, and conversion—and why CMOs should treat them as marketing signals, not technical issues.
Why Lighthouse Is a Marketing Tool, Not Just a Developer Checklist
Often seen as a developer report, Lighthouse is actually a strategic tool that reveals how real users and Google experience your site. In this article, we explore how CMOs can use it to make better decisions around performance, SEO, and user experience.
Preventing CLS with Proper Image Dimensions
Cumulative Layout Shift (CLS) is a Core Web Vital that measures how much your content unexpectedly moves during load. One of the easiest ways to reduce CLS is by setting width and height on your images. In this article, we explain why it matters and how to do it right.
The Business Case for Web Performance: Why Speed and Stability Are Marketing Tools
Cumulative Layout Shift (CLS) is a Core Web Vital that directly affects how your website is perceived. One of the simplest ways to reduce CLS is by defining width and height on your images—and that has real business impact.