Web Performance

2 posts with the tag “Web Performance”

Core Web Vitals and the Funnel: What Marketing Teams Can’t Afford to Ignore

Jul 26, 2023 - 2 min read

Core Web Vitals are often seen as SEO metrics, but their real impact stretches across the entire user journey. In this article, we explore how performance affects acquisition, engagement, and conversion—and why CMOs should treat them as marketing signals, not technical issues.

The Business Case for Web Performance: Why Speed and Stability Are Marketing Tools

Jul 24, 2023 - 2 min read

Cumulative Layout Shift (CLS) is a Core Web Vital that directly affects how your website is perceived. One of the simplest ways to reduce CLS is by defining width and height on your images—and that has real business impact.